Searching for a Great Copywriter
If you wish to earn money on the internet, you are going to need a website. If you want that site to be profitable, it has to be written really well. Unless you're good at copywriting already it's wise to employ someone qualified to create the text on your web site. A skilled copywriter can help you generate far more money than you could ever hope to see if you attempted to compose the text yourself. Obviously, not all copywriters are created equal. Some are extremely talented. Some merely wish they had talent and are trying to make a bit of money because someone told them writing online would be a breeze. Read on to find out how to know the difference.
Does the copywriter have a site of his or her own? Any copywriter that is interested to write web copy has to have a website that houses their biography, their resume, several samples and whatever else they feel the need to share. If they don't have a web site of their own, how are they supposed to assist you with your own website? Take note of the copy used on this web site too. If you see many errors, this is a terrible sign.
Do you react well as you go over the web copy on the writer's website? This is more involved than simply noticing grammar mistakes. Does the copy make you feel any kind of emotional reaction? Does the copy prompt you to like the writer? Does the copy make you want to follow up and find out more about them? Does it make you feel like you must hire the writer instantly? Does the website copy make you want to run away? Does it push you to be angry? All of these are crucial responses and you need to take note of them.
Perform your background research on the copywriter. Try to find reviews on forums and unbiased web sites. It's extremely likely that the only reviews you will find on the writer's site are going to be good. Perform a search for the copywriter's name to determine if any reviews or testimonials pop up in places that are not run or that cannot be manipulated by the writer. These pstings demand your extra attention. It is smart to ask the writer for references too. You must actually contact each reference and get an honest opinion about the writer from each person.
Make sure you spend at least a little time reading samples provided by the writer. It is a good idea to inquire about samples that site beyond those that are displayed on the web site. This is especially important when you're trying to hire a writer who claims to be an expert in a certain field. If the writing seems like a rewritten Wikipedia article, you need to find another copywriter.
You have lots of options available to you when you're trying to figure out whether or not to hire a copywriter. You need to do some homework and try to find out more about the writer in terms of his or her integrity, reputation and personal character.